One Tip to Increase Applications to Your Job by 50%
You want to hire someone, so you post your job on various online job boards. A month passes by but you’ve only received a few, or even worse, zero applications. You’re probably wondering why you received less applications than you expected. After all, you included every detail about the job and your company, as well as what you expect from applicants in your job description. So why isn’t any one applying?
The main reason candidates aren’t responding to your job post is because your job description is all about you. It’s about your company, your needs, and your expectations. Put yourself in a job seeker’s shoes. If you read a job description that only had information about what the company expects from you, would you be compelled to apply?
You can increase applications to your job dramatically if you show candidates what you have to offer them. Simple, right? Here’s what you can do to get candidates excited to apply to your job.
The single most important thing candidates look for in a job post is compensation. In fact, our data shows that jobs that list an hourly or monthly salary receive 50% more applications than jobs that do not list a salary on average. If the pay for your position is flexible or dependent on experience, you should try to include a baseline figure at the very least. If you take anything away from this article, it should be the importance of listing pay in your job descriptions.
This goes hand in hand with listing compensation. Make sure to list any benefits you have available to employees. Even if you don’t have any formal benefits, you can list perks such as flexible hours and employee discounts. Your job description may be the first point of contact prospective employees have with your company, so it’s important to make a good impression. Use your job description to show candidates what makes working with you unique and use it as an opportunity to showcase your employer brand.
In today’s candidate-driven job market, it’s increasingly difficult to attract top talent for your business. But as long as you show candidates what’s in it for them by listing pay and benefits in your job descriptions, your jobs will already be more appealing than most of your competitors’ offerings. Let us help you hire the candidates you need today!